Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
CollegePretty unique course. You get assigned to a group of about six people and have to create your own marketing firm and complete assignments for a real world client. If you have a good group that evenly divides work you'll be fine. If not, good luck. I've been able to use some of the stuff I've made for this class for resumes/interviews. I recommend.
Kristy Hamilton is a great professor who is extremely knowledgable. Pretty much everything on the test can be found in her lectures. Her grading criteria is very clear and she is very fair. Her classes are interesting and applicable for future career paths in marketing/communication. I would recommend her classes anyday!
The class involves everybody being put into groups of 6-7 people to work on a marketing campaign for a business, submitting 6 assignments as a group together. If your group is hardworking and interested in marketing, you'll do great. Final exam was difficult but not impossible. I would definitely take another class with Hamilton.
Hamilton was such an engaging lecturer and really good at being accessible for questions. Take good notes and you should be good. 3 exams with MCQ and calculation problems that are graded on a very lenient curve. You can use the textbook and any sticky notes you stuff in it on the test. Minimal homework.
dr. hamilton is great! 3 papers, attendance is mandatory, and a final. each paper has very clear grading criteria and are graded pretty fairly. lectures are very engaging as well. i recommend!
Comm 160DM is a great class and it is easy to do well as long as you apply yourself and use the lecture material. Only 3 major assignments (besides the final). Dr. Hamilton is funny and engaging in lectures and I learned the most from this Comm class out of every one I've taken. Take this class if you want to go into marketing!