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Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

Prerequisites: Not open to freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
HAMILTON K A
Kristy Hamilton
4.2
23 reviews
Fall 2025 . Hamilton K A
ILP 1101
T R
15:30 PM - 16:45 PM
COMM 125 Hamilton K A Winter 2025 Total: 79
See All
23
4.2
COMM166 . Hamilton K A 2 Months Ago

Pretty unique course. You get assigned to a group of about six people and have to create your own marketing firm and complete assignments for a real world client. If you have a good group that evenly divides work you'll be fine. If not, good luck. I've been able to use some of the stuff I've made for this class for resumes/interviews. I recommend.

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COMM166 . Hamilton K A 4 Months Ago

Kristy Hamilton is a great professor who is extremely knowledgable. Pretty much everything on the test can be found in her lectures. Her grading criteria is very clear and she is very fair. Her classes are interesting and applicable for future career paths in marketing/communication. I would recommend her classes anyday!

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COMM166 . Hamilton K A 4 Months Ago

The class involves everybody being put into groups of 6-7 people to work on a marketing campaign for a business, submitting 6 assignments as a group together. If your group is hardworking and interested in marketing, you'll do great. Final exam was difficult but not impossible. I would definitely take another class with Hamilton.

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COMM87 . Hamilton K A 11 Months Ago

Hamilton was such an engaging lecturer and really good at being accessible for questions. Take good notes and you should be good. 3 exams with MCQ and calculation problems that are graded on a very lenient curve. You can use the textbook and any sticky notes you stuff in it on the test. Minimal homework.

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COMM160DM . Hamilton K A 11 Months Ago

dr. hamilton is great! 3 papers, attendance is mandatory, and a final. each paper has very clear grading criteria and are graded pretty fairly. lectures are very engaging as well. i recommend!

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COMM160DM . Hamilton K A 1 Year, 3 Days Ago

Comm 160DM is a great class and it is easy to do well as long as you apply yourself and use the lecture material. Only 3 major assignments (besides the final). Dr. Hamilton is funny and engaging in lectures and I learned the most from this Comm class out of every one I've taken. Take this class if you want to go into marketing!

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See all 23 reviews
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