Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

Prerequisites: Not open to freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
HAMILTON K A
Kristy Hamilton
4.2
20 reviews

Lecture

TD-W 1701
T R
14:00 PM - 15:15 PM
0 / 79
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20
4.2
COMM87 . Hamilton K A 4 Months Ago

Hamilton was such an engaging lecturer and really good at being accessible for questions. Take good notes and you should be good. 3 exams with MCQ and calculation problems that are graded on a very lenient curve. You can use the textbook and any sticky notes you stuff in it on the test. Minimal homework.

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COMM160DM . Hamilton K A 5 Months Ago

dr. hamilton is great! 3 papers, attendance is mandatory, and a final. each paper has very clear grading criteria and are graded pretty fairly. lectures are very engaging as well. i recommend!

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COMM160DM . Hamilton K A 5 Months Ago

Comm 160DM is a great class and it is easy to do well as long as you apply yourself and use the lecture material. Only 3 major assignments (besides the final). Dr. Hamilton is funny and engaging in lectures and I learned the most from this Comm class out of every one I've taken. Take this class if you want to go into marketing!

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COMM160DM . Hamilton K A 7 Months Ago

Dr. Hamilton is awesome! She is seriously so smart and KNOWS what she is talking about. I asked her about a question on the exam and instead of just telling me that I simply got it wrong, she helped me really understand and went as far as providing another example question to make sure I understood. Not a bad workload. Pay attention in lecture.

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COMM160DM . Hamilton K A 7 Months Ago

Prof Hamilton is an amazing professor. Her lectures are always interesting and easy to pay attention to, although can be lengthy at times. You can tell she is very passionate about what she is talking about. The class is centered around 3 projects and a final exam. The projects are very do-able and graded very fairly. Final was hard so study a lot.

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COMM160DM . Hamilton K A 7 Months Ago

Prof. Hamilton is very approachable and cool. Lecture slides are helpful and provide lots of examples for understanding course content. 3 papers with step-by-step instructions and a final exam. She is in-tune with current trends and finds ways to relate to students to create more engaging lectures. Very knowledgeable and is happy to help.

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