Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

Prerequisites: Not open to freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
HAMILTON K A
Kristy Hamilton
4.2
26 reviews
AI predicted, based on past grading trends of the course and instructor, class info, and 127 other factors
Fall 2025 . Hamilton K A Overbye H E
ILP 1101
T R
15:30 PM - 16:45 PM
Summer 2026 . Hamilton K A
ARTS 1353
M T W
14:00 PM - 15:25 PM
COMM 125 Hamilton K A Fall 2025 Total: 161
COMM 125 Hamilton K A Winter 2025 Total: 79
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26
4.2
COMM166 . Hamilton K A 3 Months Ago

Workload felt overwhelming at times but if you get a good group (you can pick 3/7 members) the group project is manageable and very rewarding. I learned a lot of applicable skills in this class and Kristy made the grading seem way harsher than it end up being. If you go to lecture the exam is quite easy.

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COMM166 . Hamilton K A 3 Months Ago

COMM 125 (RMP wont let me say that class): A very caring prof who knows what they are doing. The lectures are well rounded and easy to follow, they are also posted online after class. 3 projects and a final. The projects take a long time to do, but this is a good class and has a great prof. Final wan't too hard tbh. Take this class!!!

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COMM87 . Hamilton K A 10 Months Ago

She talks fast but wants you to do well. In order to do well in this class you have to do all assignments and attend office hours.

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COMM166 . Hamilton K A 1 Year, 27 Days Ago

Pretty unique course. You get assigned to a group of about six people and have to create your own marketing firm and complete assignments for a real world client. If you have a good group that evenly divides work you'll be fine. If not, good luck. I've been able to use some of the stuff I've made for this class for resumes/interviews. I recommend.

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COMM166 . Hamilton K A 1 Year, 2 Months Ago

Kristy Hamilton is a great professor who is extremely knowledgable. Pretty much everything on the test can be found in her lectures. Her grading criteria is very clear and she is very fair. Her classes are interesting and applicable for future career paths in marketing/communication. I would recommend her classes anyday!

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COMM166 . Hamilton K A 1 Year, 3 Months Ago

The class involves everybody being put into groups of 6-7 people to work on a marketing campaign for a business, submitting 6 assignments as a group together. If your group is hardworking and interested in marketing, you'll do great. Final exam was difficult but not impossible. I would definitely take another class with Hamilton.

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See all 26 reviews
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