COMM 125 - Consumer Behavior in a Digital World

Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

Prerequisites: Not open to freshmen.

COMM 125

67 / 100 Enrolled

Consumer Behavior in a Digital World

Kristy Hamilton 4.2

M W

09:30 AM - 10:45 AM

32.8% A