Foundational principles of marketing theory and related communication strategy. Focus on consumer behavior, marketing research, and strategies for promoting products, services, and ideas.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
CollegePretty unique course. You get assigned to a group of about six people and have to create your own marketing firm and complete assignments for a real world client. If you have a good group that evenly divides work you'll be fine. If not, good luck. I've been able to use some of the stuff I've made for this class for resumes/interviews. I recommend.
Kristy Hamilton is a great professor who is extremely knowledgable. Pretty much everything on the test can be found in her lectures. Her grading criteria is very clear and she is very fair. Her classes are interesting and applicable for future career paths in marketing/communication. I would recommend her classes anyday!
The class involves everybody being put into groups of 6-7 people to work on a marketing campaign for a business, submitting 6 assignments as a group together. If your group is hardworking and interested in marketing, you'll do great. Final exam was difficult but not impossible. I would definitely take another class with Hamilton.
Prof Hamilton is a very relatable & approachable, however, she goes through lectures very quickly. If her lectures were more slow-paced & split up, I think the information would be absorbed better, especially since knowing the material will help you understand the project better. Ms. Hamilton's email response varies--she either responds or doesn't.
Professor Hamilton Is passionate about her teaching, and although her teaching style might not be right for everyone she does make an effort to connect with students. Her presentations are a little dense so make sure you take notes. The course centers around a group project that is more than manageable as long as you work well with others.
This was my fav COMM class so far because it provides practical experience and centers around creating an Integrated Marketing Comm Plan for a real-world client. Lectures were very applicable professionally and well explained by Dr. Hamilton. She is very knowledgeable and helpful if you need guidance on any assignment, go to class and office hours!