An introduction to the creative business strategies of building (planning, organizing, implementing, and evaluating) a sport organization, with a particular emphasis on major and minor league professional sports. Traits of creative thinking and decision making theories will be explored in application towards selecting a hosting city, site assessment, arena/stadium financials, roster assembly, sales tactics, and marketing initiatives, among other areas. Moreover, students will investigate consumer behavior elements to determine target audience criteria and its alignment with brand identity, partnership opportunities, and communication strategies.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
ORLANDO M D
Mark Orlando
4.4
53 reviews
AI predicted, based on past grading trends of the course and instructor, class info, and 127 other factors
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53
4.4
ESS130 . Orlando M D A Month Ago

Very grounded professor who tailors the class to real-world applications that actually resonate with students. This isn't a traditional lecture class as he's enthusiastic, engaging, and genuinely wants everyone to succeed. He's very approachable and helpful if you talk to him. Only downside is the textbook cost ($100), which feels a bit overpriced.

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ESS130 . Orlando M D 2 Months Ago

Mark was a really cool professor. The tests and jeopardy can be overwhelming sometimes, but he is there to see you succeed and will help you if you simply ask for it. Overall, a really fun experience. He does NFL in the fall, NBA in the winter and MLB in the spring. So keep in mind which kind of team you want to create per quarter.

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ESS130 . Orlando M D A Year Ago

Professor Orlando is a great professor and has great public speaking skills. His class is fairly easy as long as you and your group work together on projects and the tests. I really enjoyed his class since he not only talked about Sport Administration but also gave us really good lectures on life and career skills that are important for success

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ESS130 . Orlando M D 1 Year, 16 Days Ago

Unnecessarily rambles off topic a lot of the time. Wouldnt take it unless you really needed the credits

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ESS130 . Orlando M D 1 Year, 11 Months Ago

This class was amazing, please take him if you can. You will love his class and he is handsome.

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ESS130 . Orlando M D 2 Years Ago

This is the 2nd class I've taken with Mark and I genuinely enjoyed it so much. The content is really interesting and the class is engaging. The basis of the class is creating an NBA franchise and arena. It was fun and a very doable class, easy to get an A if you show up and do the work.

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See all 53 reviews
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