An introduction to the creative business strategies of building (planning, organizing, implementing, and evaluating) a sport organization, with a particular emphasis on major and minor league professional sports. Traits of creative thinking and decision making theories will be explored in application towards selecting a hosting city, site assessment, arena/stadium financials, roster assembly, sales tactics, and marketing initiatives, among other areas. Moreover, students will investigate consumer behavior elements to determine target audience criteria and its alignment with brand identity, partnership opportunities, and communication strategies.