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  • TMP 124

    • Principles of Marketing . TMP 124

    Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

    Prerequisites: Sophomore standing or higher.

    4

    Units

    Letter

    Grading

    1, 2, 3

    Passtime

    Not open to freshmen

    Level Limit

    Engineering

    College
    Instructors
    MCNELLIS A
    Astrid McNellis
    5.0
    3 reviews
    Predicted Grading Distribution
    AI predicted, based on past grading trends of the course and instructor, class info, and 127 other factors
    Lecture
    ILP 2209
    M W
    12:30 PM - 13:45 PM
    0 / 50
    Enrollment Trends
    Past Enrollment Trends (26)
    See All
    Winter 2024 . Gabriele G F Rife K T
    ARTS 1356
    T R
    12:00 PM - 13:50 PM
    Winter 2024 . Zackrison E J Chepilev V
    SH 1430
    M W
    14:00 PM - 15:50 PM
    Grading Trends (43)
    See All
    TMP 124 Mcnellis A Winter 2026 Total: 106
    TMP 124 Mcnellis A Fall 2025 Total: 94
    Rate My Professors
    3
    5.0
    TMP124 . Mcnellis A 27 Days Ago

    Amazing. Not easy, but fair, makes sure you learn the material. Extremely knowledgeable and helpful. I'd even say she is overqualified. I think she's only a teacher because she wants to help others and share her knowledge. She definitely makes a point to care about you individually and believe in you. I wish all of my teachers were like her.

    0 helpful 0 unhelpful
    TMP124 . Mcnellis A A Month Ago

    Best professor ever. Extremely knowledgeable, has passion for the subject, and is very fair.

    0 helpful 0 unhelpful
    TMP124 . Mcnellis A 4 Months Ago

    grade breakdown: 40% group related work, 30% quizzes, 20% participation, 10% other small assignments/homework. super kind, knowledgeable, wise, energetic professor. gives lots of opportunities for extra credit. very interesting class if you're at all interesting in marketing & would strongly recommend for anyone needing credits for TMP certificate

    0 helpful 0 unhelpful
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    TMP 124
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    Principles of Marketing
    Astrid McNellis 5.0
    M W
    15:30 PM - 16:45 PM
    TMP 124
    0 / 50 Enrolled
    Principles of Marketing
    Carpenter P M
    M W
    15:30 PM - 16:45 PM
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