Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
CARPENTER P M
No info found
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Spring 2025 . Carpenter P M
ARTS 1349
M W
15:30 PM - 16:45 PM
Winter 2024 . Gabriele G F Rife K T
ARTS 1356
T R
12:00 PM - 13:50 PM
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TMP 124 Carpenter P M Winter 2026 Total: 58
TMP 124 Carpenter P M Fall 2025 Total: 44
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TMP 124
34 / 50 Enrolled
Principles of Marketing
Astrid McNellis 5.0
M W
12:30 PM - 13:45 PM
TMP 124
15 / 50 Enrolled
Principles of Marketing
Astrid McNellis 5.0
M W
15:30 PM - 16:45 PM
TMP 120
17 / 50 Enrolled
Fundamentals of Business Strategy
Eric Zackrison 3.2
M W
15:30 PM - 16:45 PM
TMP 122
0 / 50 Closed
Entrepreneurship
T B A
T R
14:00 PM - 15:15 PM
TMP 122
24 / 60 Enrolled
Entrepreneurship
Kelly I
T R
17:00 PM - 18:15 PM
TMP 122
60 / 60 Full
Entrepreneurship
Tripsas M
M W
14:00 PM - 15:15 PM
TMP 122
0 / 50 Closed
Entrepreneurship
T B A
T R
12:30 PM - 13:45 PM
TMP 127
50 / 50 Full
Understanding and Managing Technology Organizations
Richard Mayer 3.7
T R
12:30 PM - 13:45 PM