Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
CARPENTER P M
No info found
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Spring 2025 . Carpenter P M
ARTS 1349
M W
15:30 PM - 16:45 PM
Winter 2024 . Gabriele G F Rife K T
ARTS 1356
T R
12:00 PM - 13:50 PM
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TMP 124 Carpenter P M Winter 2026 Total: 58
TMP 124 Carpenter P M Fall 2025 Total: 44
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TMP 124
0 / 50 Enrolled
Principles of Marketing
Astrid McNellis 5.0
M W
12:30 PM - 13:45 PM
TMP 124
0 / 50 Enrolled
Principles of Marketing
Astrid McNellis 5.0
M W
15:30 PM - 16:45 PM
TMP 120
0 / 50 Enrolled
Fundamentals of Business Strategy
Ting Xiao 1.7
M W
12:30 PM - 13:45 PM
TMP 122
0 / 50 Enrolled
Entrepreneurship
Kelly I
T R
17:00 PM - 18:15 PM
TMP 122
0 / 50 Closed
Entrepreneurship
T B A
T R
12:30 PM - 13:45 PM
TMP 122
0 / 50 Closed
Entrepreneurship
T B A
T R
14:00 PM - 15:15 PM
TMP 122
0 / 55 Enrolled
Entrepreneurship
Tripsas M
M W
14:00 PM - 15:15 PM
TMP 127
0 / 50 Enrolled
Understanding and Managing Technology Organizations
Richard Mayer 3.7
T R
12:30 PM - 13:45 PM