Foundational principles of marketing theory and related communication strategy. Focus on consumer behavior, marketing research, and strategies for promoting products, services, and ideas.

Prerequisites: Not open to freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
HAMILTON K A
Kristy Hamilton
17 reviews
Lecture
PHELP1260
T R
12:30 PM - 13:45 PM
89 / 89 Full
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COMM 166 Hamilton K A Fall 2023 Total: 69
COMM 166 Hamilton K A Summer 2023 Total: 32
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COMM166 . Hamilton K A 6 Months Ago

Prof Hamilton is a very relatable & approachable, however, she goes through lectures very quickly. If her lectures were more slow-paced & split up, I think the information would be absorbed better, especially since knowing the material will help you understand the project better. Ms. Hamilton's email response varies--she either responds or doesn't.

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COMM166 . Hamilton K A 6 Months Ago

Professor Hamilton Is passionate about her teaching, and although her teaching style might not be right for everyone she does make an effort to connect with students. Her presentations are a little dense so make sure you take notes. The course centers around a group project that is more than manageable as long as you work well with others.

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COMM166 . Hamilton K A 6 Months Ago

This was my fav COMM class so far because it provides practical experience and centers around creating an Integrated Marketing Comm Plan for a real-world client. Lectures were very applicable professionally and well explained by Dr. Hamilton. She is very knowledgeable and helpful if you need guidance on any assignment, go to class and office hours!

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COMM166 . Hamilton K A 7 Months Ago

Professor Hamilton is very caring and also gives good feedback. It sucks to be stuck with a bad group project member but the amount of assignments are very reasonable and she's also very very nice.

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