Foundational principles of marketing theory and related communication strategy. Focus on consumer behavior, marketing research, and strategies for promoting products, services, and ideas.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
CollegeProf Hamilton is a very relatable & approachable, however, she goes through lectures very quickly. If her lectures were more slow-paced & split up, I think the information would be absorbed better, especially since knowing the material will help you understand the project better. Ms. Hamilton's email response varies--she either responds or doesn't.
Professor Hamilton Is passionate about her teaching, and although her teaching style might not be right for everyone she does make an effort to connect with students. Her presentations are a little dense so make sure you take notes. The course centers around a group project that is more than manageable as long as you work well with others.
This was my fav COMM class so far because it provides practical experience and centers around creating an Integrated Marketing Comm Plan for a real-world client. Lectures were very applicable professionally and well explained by Dr. Hamilton. She is very knowledgeable and helpful if you need guidance on any assignment, go to class and office hours!
Professor Hamilton is very caring and also gives good feedback. It sucks to be stuck with a bad group project member but the amount of assignments are very reasonable and she's also very very nice.
Very underrated professor at UCSB. I had her for Comm 166 (marketing). The entire class was centered around one big group project that is a lot of work but still very manageable. Hamilton is very knowledgable, fair, and enthusiastic about course material. Didn't end up buying the textbook because she covers everything in lecture.
Hamilton was such an engaging lecturer and really good at being accessible for questions. Take good notes and you should be good. 3 exams with MCQ and calculation problems that are graded on a very lenient curve. You can use the textbook and any sticky notes you stuff in it on the test. Minimal homework.