Influences on the adoption or rejection of new ideas, services or products. The role of innovation attributes, innovation stages, and interpersonal networks and media on the spread of innovations. The components of the full model of diffusion of innovations.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
CollegeI love Professor Rice! His diffusion of innovations class was really cool and his lectures were interesting. He is a really good professor and he is pretty funny too.
Professor Rice is a great teacher with a fun personality. You can really tell he loves what he teaches. I enjoyed the structure of the class too -- easy/manageable weekly assignments and 3 quizzes that are extremely easy to study for if you just follow his study guides. Definitely a great professor and a good class to take.
Great prof, class is structured around 3 quizzes n a paper, not bad at all. He has a good personality and it isn't super boring. I would recommend it.
By far my favorite Comm professor at UCSB. Caring, knowledgeable, respected. 10/10 would recommend.