Influences on the adoption or rejection of new ideas, services or products. The role of innovation attributes, innovation stages, and interpersonal networks and media on the spread of innovations. The components of the full model of diffusion of innovations.

Prerequisites: Not open to Freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
RICE R E
Ronald Rice
21 reviews
Lecture
PHELP1260
T R
17:00 PM - 18:15 PM
35 / 89
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COMM 163 Rice R E Fall 2023 Total: 85
COMM 163 Rice R E Fall 2022 Total: 76
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COMM163 . Rice R E 4 Months Ago

I love Professor Rice! His diffusion of innovations class was really cool and his lectures were interesting. He is a really good professor and he is pretty funny too.

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COMM163 . Rice R E 1 Year, 7 Months Ago

Professor Rice is a great teacher with a fun personality. You can really tell he loves what he teaches. I enjoyed the structure of the class too -- easy/manageable weekly assignments and 3 quizzes that are extremely easy to study for if you just follow his study guides. Definitely a great professor and a good class to take.

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COMM163 . Rice R E 1 Year, 7 Months Ago

Great prof, class is structured around 3 quizzes n a paper, not bad at all. He has a good personality and it isn't super boring. I would recommend it.

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COMM163 . Rice R E 2 Years Ago

By far my favorite Comm professor at UCSB. Caring, knowledgeable, respected. 10/10 would recommend.

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