Introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Additionally, they will be introduced to how management of the marketing function within an organization is critical to the organization?s success.

Prerequisites: Graduate standing.

3

Units

Letter

Grading

1, 2, 3

Passtime

Graduate students only

Level Limit

Engineering

College
CARPENTER P M
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Spring 2025 . Carpenter P M
ARTS 1349
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15:30 PM - 16:45 PM
Winter 2026 . Carpenter P M
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15:30 PM - 16:45 PM
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