Introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Additionally, they will be introduced to how management of the marketing function within an organization is critical to the organization?s success.

Prerequisites: Graduate standing.

3

Units

Letter

Grading

1, 2, 3

Passtime

Graduate students only

Level Limit

Engineering

College
MCNELLIS A
Astrid McNellis
5.0
3 reviews
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Fall 2025 . Mcnellis A
PHELP1410
M W
12:30 PM - 13:45 PM
Spring 2024 . Bogart K S
SH 1430
M W
16:00 PM - 17:50 PM
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TMP 244 Bogart K S Spring 2022 Total: 8
TMP 244 Bogart K S Winter 2021 Total: 10
3
5.0
TMP124 . Mcnellis A 27 Days Ago

Amazing. Not easy, but fair, makes sure you learn the material. Extremely knowledgeable and helpful. I'd even say she is overqualified. I think she's only a teacher because she wants to help others and share her knowledge. She definitely makes a point to care about you individually and believe in you. I wish all of my teachers were like her.

0 helpful 0 unhelpful
TMP124 . Mcnellis A A Month Ago

Best professor ever. Extremely knowledgeable, has passion for the subject, and is very fair.

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TMP124 . Mcnellis A 4 Months Ago

grade breakdown: 40% group related work, 30% quizzes, 20% participation, 10% other small assignments/homework. super kind, knowledgeable, wise, energetic professor. gives lots of opportunities for extra credit. very interesting class if you're at all interesting in marketing & would strongly recommend for anyone needing credits for TMP certificate

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TMP 191AI
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15:30 PM - 16:45 PM
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T R
12:30 PM - 13:45 PM
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Tripsas M
M W
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Technology Strategy
Tripsas M
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14:00 PM - 16:50 PM