Provides high-level overview of strategic marketing skills needed to succeed in today?s competitive business environment. Enables motivated business and tech-oriented students to conduct detailed competitive, market & industry analyses in order to execute an effective strategic marketing plan, focusing on start-ups & established tech companies. Majority of course is skill-building through assigned readings, seminar lectures, guest lectures and case studies. In addition to gaining expertise, students benefit from working in teams and contributing to class discussions. Course culminates in group presentations of strategic marketing project. Projects are reviewed by a panel with representation from industry.

No Prerequisites

4

Units

Letter

Grading

1, 2, 3

Passtime

Graduate students only

Level Limit

Engineering

College
These majors only tm
Karen Bogart
4.0
1 reviews
Spring 2025 . T B A
PHELP1410
T
09:00 AM - 12:00 PM
See All
TMP 402 Bogart K S Winter 2024 Total: 27
TMP 402 Bogart K S Winter 2023 Total: 53
1
4.0
TMP120 . 4 Years Ago

Karen is caring and truly cares about her students. The class is very group heavy but it is a great experience to see what running a business is like. Her lectures a slightly on the boring side but she means well. You need to participate in class (even over zoom) to succeed

0 helpful 0 unhelpful
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