Professor Potter is a fantastic educator, but you have be willing to put in the work to get the most out of his classes. I took all my notes on paper, sat at the front everyday and never missed a lecture. His lectures can be long and tedious but he has an enormous amount of knowledge on communication theory, business, advertising etc.

Jim Potter is an OG in the field of communication and expert in media literacy. He will teach you how to be a good writer if you put in the effort. No, he's not your traditional tech-heavy professor, but you get a real education from reading and attending his lectures. Highly recommend for anyone interested in a career in media or advertising.

Do not take this class. The worst teacher I have ever had at UCSB. He does not care about students, talks extremely quietly so you cannot hear him, posts nothing on canvas and has no lecture slides. The entire course is him rambling on. He announced to the class that the highest score in the course was an 83%.

Personally I really liked this class. It is a lot of memorization, but if you read his textbook and take notes on any lists he provides in it, that's all you need to know for the tests. I found his lectures very relaxing and interesting because he doesn't throw a ton of information at you. He gives mini assignments in class that are easy. No HW.

Absolute worst teacher I've ever had. AVOID this class. He talks in lectures about the randomest stuff and it doesn't even make sense. Unless you want to be the teacher in this course AVOID. Had to learn the hard way. I would steer away from this course even though it sounds like an interesting class.

Legitimately the WORST professor I have ever had. Maybe the worst teacher I have had in my entire academic career. He was so bad it made me reconsider if college is even worth the money. Boring lectures, hard tests, NO communication, and for being a media literacy class he sure doesn't know how to use canvas or put a subject in an email. HORRIBLE!!