An introduction to business strategy, principles and practices required for business success in the competitive market place. Students are exposed to key management theories, models and tools including competitive strategy, finance, planning, new product development, marketing, leadership and others.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Engineering

College
Unlocks TMP 124 TMP 127
ZACKRISON E J
Eric Zackrison
3.4
14 reviews
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Winter 2024 . Kang Sukhun Khoshbash M
PHELP1425
M W
13:00 PM - 14:50 PM
Winter 2024 . Kang Sukhun Barnum L M
ELLSN2626
M W
10:00 AM - 11:50 AM
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TMP 120 Feldman J E Winter 2025 Total: 48
TMP 120 Kang Sukhun Winter 2025 Total: 140
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14
3.4
TMP120 . Zackrison E J 6 Months Ago

His lectures are engaging and he's approachable after class. Case studies are fun to go through. A lot of the grade comes from group work and class participation. Some people might not like that, but I in my experience it allowed me to develop friendships with classmates. Make sure to communicate with your TA because they grade most assignments.

1 helpful 0 unhelpful
TMP120 . Zackrison E J 1 Year, 10 Months Ago

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1 helpful 0 unhelpful
TMP120 . Zackrison E J 1 Year, 10 Months Ago

He does not know his stuff like he pretends he does, failing to correct himself on an error on a balance sheet that said current assets was higher than total assets, he said it was a tax thing corporate companies do, but it was just an error from the number he copied down. That is some BS, have some honor in your profession.

0 helpful 0 unhelpful
TMP120 . Zackrison E J 2 Years Ago

Zackrison is solid, but he gets quite a few things wrong and refuses to correct himself or admit he is wrong. Nobody really notices anyway. He is fair and good overall

0 helpful 0 unhelpful
TMP120 . Zackrison E J 2 Years Ago

Zackerison is a super engaging lecturer and provides excellent examples and case studies in class. 120 is structured for students to participate and collaborate with one another. Be prepared to work with other students and pray that you get a great team. He brushes over CAPSIM and it's super difficult to understand so be prepared to troubleshoot

0 helpful 0 unhelpful
TMP120 . Zackrison E J 2 Years Ago

Eric is obviously passionate about his course content, yet he presents and organizes assignments in an often disorganized manner, making content more difficult than necessary. I've taken three courses with him, and overall they are easy if you pay attention, follow directions, and have responsible teammates. Paid course packs are mandatory as well.

0 helpful 0 unhelpful
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TMP 120
50 / 50 Closed
Fundamentals of Business Strategy
Shay Hopkins 4.6 Eric Zackrison 3.4
M W
12:30 PM - 13:45 PM
59.2% A
TMP 120
51 / 50 Closed
Fundamentals of Business Strategy
Eric Zackrison 3.4
M W
15:30 PM - 16:45 PM
59.2% A
TMP 122
0 / 50 Enrolled
Entrepreneurship
T B A
T R
12:30 PM - 13:45 PM
54.0% A
TMP 122
41 / 50 Closed
Entrepreneurship
Annam S
M W
15:30 PM - 16:45 PM
54.0% A
TMP 122
42 / 50 Closed
Entrepreneurship
Khoshbash M
T R
17:00 PM - 18:15 PM
54.0% A
TMP 122
42 / 50 Closed
Entrepreneurship
Santana J, Kurani M J
T R
11:00 AM - 12:15 PM
54.0% A
TMP 124
49 / 50 Closed
Principles of Marketing
Mcnellis A, Goix S C
M W
12:30 PM - 13:45 PM
83.8% A
TMP 124
39 / 50 Closed
Principles of Marketing
Carpenter P M, Nelson J A
M W
15:30 PM - 16:45 PM
83.8% A