Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: TMP 120 with a minimum grade of B-; upper division standing.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Engineering

College
T B A
No info found
Lecture
PHELP2524
M W
15:30 PM - 16:45 PM
5 / 50
See All
Spring 2024 . T B A
ARTS 1353
M W
12:00 PM - 13:50 PM
Spring 2024 . T B A
SH 1430
M W
16:00 PM - 17:50 PM
See All
TMP 124 Carpenter P M Fall 2023 Total: 19
TMP 124 Gabriele G F Fall 2023 Total: 65
TMP 124
50 / 50 Full
Principles of Marketing
Mcnellis A
M W
12:30 PM - 13:45 PM
TMP 124
49 / 50 Enrolled
Principles of Marketing
Guy Gabriele 5.0
M W
15:30 PM - 16:45 PM
TMP 120
50 / 50 Full
Fundamentals of Business Strategy
Eric Zackrison 3.3
M W
15:30 PM - 16:45 PM
TMP 120
50 / 50 Full
Fundamentals of Business Strategy
Eric Zackrison 3.3
M W
12:30 PM - 13:45 PM
TMP 120
50 / 50 Full
Fundamentals of Business Strategy
Eric Zackrison 3.3
M W
14:00 PM - 15:15 PM
TMP 122
50 / 50 Full
Entrepreneurship
Santana J
T R
11:00 AM - 12:15 PM