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  • TMP 124

    • Principles of Marketing . TMP 124

    Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

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    Prerequisites: TMP 120 with a minimum grade of B-; upper division standing.

    4

    Units

    Letter

    Grading

    1, 2, 3

    Passtime

    Upper division only

    Level Limit

    Engineering

    College
    Instructors
    MCNELLIS A
    No info found
    Lecture
    ILP 2209
    M W
    12:30 PM - 13:45 PM
    50 / 50 Full
    Enrollment Trends
    Past Enrollment Trends (6)
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    Winter 2024 . Zackrison E J Chepilev V
    SH 1430
    M W
    14:00 PM - 15:50 PM
    Winter 2024 . Gabriele G F Sivashanmugam
    GIRV 1119
    M W
    12:00 PM - 13:50 PM
    Grading Trends (27)
    See All
    TMP 124 Carpenter P M Fall 2023 Total: 19
    TMP 124 Gabriele G F Fall 2023 Total: 65
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