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  • TMP 124

    • Principles of Marketing . TMP 124

    Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

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    Prerequisites: Sophomore standing or higher.

    4

    Units

    Letter

    Grading

    1, 2, 3

    Passtime

    Upper division only

    Level Limit

    Engineering

    College
    Instructors
    MCNELLIS A
    No info found
    GOIX S C
    No info found
    Lecture
    ILP 2209
    M W
    12:30 PM - 13:45 PM
    49 / 50 Closed
    Enrollment Trends
    Past Enrollment Trends (15)
    See All
    Winter 2025 . Mcnellis A Goix S C
    ILP 2209
    M W
    12:30 PM - 13:45 PM
    Winter 2024 . Zackrison E J Chepilev V
    SH 1430
    M W
    14:00 PM - 15:50 PM
    Grading Trends (36)
    See All
    TMP 124 Carpenter P M Winter 2025 Total: 44
    TMP 124 Mcnellis A Winter 2025 Total: 95
    Other TMP 124 Offerings
    See All
    TMP 124
    39 / 50 Closed
    Principles of Marketing
    Carpenter P M, Nelson J A
    M W
    15:30 PM - 16:45 PM
    83.8% A
    TMP 124
    42 / 50 Closed
    Principles of Marketing
    Guy Gabriele 5.0
    M W
    15:30 PM - 16:45 PM
    83.8% A
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