Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
T B A
No info found
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Spring 2024 . T B A
SH 1430
M W
16:00 PM - 17:50 PM
Spring 2024 . T B A
ARTS 1353
M W
12:00 PM - 13:50 PM
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TMP 124 Carpenter P M Fall 2025 Total: 44
TMP 124 Mcnellis A Fall 2025 Total: 94
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TMP 124
50 / 50 Full
Principles of Marketing
Carpenter P M
M W
15:30 PM - 16:45 PM
TMP 120
8 / 60 Enrolled
Fundamentals of Business Strategy
Feldman J E
T R
17:00 PM - 18:15 PM
TMP 122
8 / 60 Enrolled
Entrepreneurship
Sten M J
T R
15:30 PM - 16:45 PM
TMP 122
7 / 50 Enrolled
Entrepreneurship
T B A
T R
12:30 PM - 13:45 PM
TMP 122
15 / 50 Enrolled
Entrepreneurship
Kelly I
T R
17:00 PM - 18:15 PM
TMP 122
20 / 50 Enrolled
Entrepreneurship
Sten M J
T R
12:30 PM - 13:45 PM
TMP 127
50 / 50 Full
Understanding and Managing Technology Organizations
Richard Mayer 3.7
T R
15:30 PM - 16:45 PM