Jim Potter is an OG in the field of communication and expert in media literacy. He will teach you how to be a good writer if you put in the effort. No, he's not your traditional tech-heavy professor, but you get a real education from reading and attending his lectures. Highly recommend for anyone interested in a career in media or advertising.

Do not take this class. The worst teacher I have ever had at UCSB. He does not care about students, talks extremely quietly so you cannot hear him, posts nothing on canvas and has no lecture slides. The entire course is him rambling on. He announced to the class that the highest score in the course was an 83%.

Don't ask questions because he most likely won't answer them. If you go to the bathroom or miss class you're basically done. Do not take this professor!

Potter will stand and talk at you about seemingly unimportant things for a majority of the class period, and slightly sprinkle in elements you are "supposed to know". This man expects you to provide your full attention during every moment of the lecture and does not appear to care whether students are actually understanding the information. Avoid

I have mixed feelings about this class. It was difficult because he doesn't use gaucho space, Canvas, and is not easily accessible outside of class. No make ups. No late submissions. Even if you have a documented excuse. You can tell he is passionate about his class and knows his stuff. Interesting class. Make sure you show up.

One of my favorite professors that I've taken! His lectures are spoken (instead of showing slides) which I get can push people away but I honestly thought they were SO interesting! The material was super interesting too and I totally recommend if you have any interest in advertising or marketing. Tests are on lecture material so take notes!