Begins with an examination of the advertising industry from academic perspectives--economics, psychology, sociology, and history. Then the course shifts to a practical perspective as we examine how advertising agencies are organized, how they get clients, how they conduct research to create advertising campaigns, how they make media buys, and how they design advertising messages. Students complete exercises in researching a situational analysis, making a media buy, and designing a TV ad.

Prerequisites: Not open to Freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
James Potter
2.2
55 reviews

Lecture

PHELP1260
M W
18:30 PM - 19:45 PM
75 / 79
Winter 2024 . Potter W J Wang Minghui
PHELP1260
T R
15:30 PM - 16:45 PM
See All
COMM 138 Potter W J Winter 2024 Total: 61
COMM 138 Potter W J Winter 2023 Total: 48
See All
55
2.2
COMM138 . 9 Months Ago

Don't ask questions because he most likely won't answer them. If you go to the bathroom or miss class you're basically done. Do not take this professor!

0 helpful 0 unhelpful
COMM138 . 1 Year, 2 Months Ago

Potter will stand and talk at you about seemingly unimportant things for a majority of the class period, and slightly sprinkle in elements you are "supposed to know". This man expects you to provide your full attention during every moment of the lecture and does not appear to care whether students are actually understanding the information. Avoid

0 helpful 0 unhelpful
138 . 1 Year, 7 Months Ago

I have mixed feelings about this class. It was difficult because he doesn't use gaucho space, Canvas, and is not easily accessible outside of class. No make ups. No late submissions. Even if you have a documented excuse. You can tell he is passionate about his class and knows his stuff. Interesting class. Make sure you show up.

0 helpful 0 unhelpful
COMM138 . 1 Year, 8 Months Ago

One of my favorite professors that I've taken! His lectures are spoken (instead of showing slides) which I get can push people away but I honestly thought they were SO interesting! The material was super interesting too and I totally recommend if you have any interest in advertising or marketing. Tests are on lecture material so take notes!

0 helpful 0 unhelpful
138 . 1 Year, 8 Months Ago

I can confidently say that this class is the worst experience I have ever had in my entire college experience. He refused to meet with me for office hours because "I should ask other people in the class if I'm confused on something" and his TA ignored every email I sent her. Not sure how anyone is supposed to succeed in this inequitable class.

0 helpful 0 unhelpful
COMM138 . 2 Years Ago

Potter is the worst comm professor Ive had at UCSB. His lectures are so unengaging, he simply talks at you for 75 minutes. His assignments are pointless and not reflective of the current advertising agency. The final was worth 45% of the final grade, and was nothing like anything we had done. There was math, difficult wording and overall, he sucks

0 helpful 0 unhelpful
See all 55 reviews
COMM 130
79 / 79 Full
Political Communication
Kanu Pandey 4.0
M
15:00 PM - 17:20 PM
40.7% A
COMM 132
79 / 79 Full
Electronic Media Policy and Regulation
Dan Linz 3.7
T R
14:00 PM - 15:15 PM
44.3% A
COMM 133
79 / 79 Full
Media and Children
Rene Weber 3.4
T R
09:30 AM - 10:45 AM
36.0% A
COMM 136
50 / 50 Full
Collaborative Technologies and the Dynamics of Organization
T B A
M W
15:30 PM - 16:45 PM
74.1% A
COMM 139
158 / 158 Full
Communication and Emotion
Robin Nabi 3.6
M W
09:30 AM - 10:45 AM
19.9% A
COMM W 146
50 / 50 Full
Understanding and Detecting Human Deception
T B A
72.8% A