Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the ?digital world? inhabited by modern consumers?one defined by the interaction of ?new? technologies with ?old? psychological processes and environments.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
Collegedr. hamilton is great! 3 papers, attendance is mandatory, and a final. each paper has very clear grading criteria and are graded pretty fairly. lectures are very engaging as well. i recommend!
Comm 160DM is a great class and it is easy to do well as long as you apply yourself and use the lecture material. Only 3 major assignments (besides the final). Dr. Hamilton is funny and engaging in lectures and I learned the most from this Comm class out of every one I've taken. Take this class if you want to go into marketing!
Dr. Hamilton is awesome! She is seriously so smart and KNOWS what she is talking about. I asked her about a question on the exam and instead of just telling me that I simply got it wrong, she helped me really understand and went as far as providing another example question to make sure I understood. Not a bad workload. Pay attention in lecture.
Prof Hamilton is an amazing professor. Her lectures are always interesting and easy to pay attention to, although can be lengthy at times. You can tell she is very passionate about what she is talking about. The class is centered around 3 projects and a final exam. The projects are very do-able and graded very fairly. Final was hard so study a lot.
Prof. Hamilton is very approachable and cool. Lecture slides are helpful and provide lots of examples for understanding course content. 3 papers with step-by-step instructions and a final exam. She is in-tune with current trends and finds ways to relate to students to create more engaging lectures. Very knowledgeable and is happy to help.
I had Hamilton for COMM 166+160DM and they were amazing in both. They sparked my passion for marketing and it's very clear that they're knowledgeable in their craft. Their lectures are very easy to follow, and I especially appreciate that the assignments/projects give hands-on experience with methods applicable to real-world marketing or a job. 5/5