Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the ?digital world? inhabited by modern consumers?one defined by the interaction of ?new? technologies with ?old? psychological processes and environments.

Prerequisites: Not open to freshmen.

4

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College
These majors only comm intst
HAMILTON K A
Kristy Hamilton
4.2
23 reviews
Winter 2024 . Hamilton K A Liu Xingyu
BRDA 1640
T R
12:30 PM - 13:45 PM
Summer 2024 . Hamilton K A
PHELP2524
M T W
12:30 PM - 15:20 PM
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COMM 160DM Hamilton K A Summer 2024 Total: 35
COMM 160DM Hamilton K A Spring 2024 Total: 96
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23
4.2
COMM160DM . Hamilton K A 1 Year, 1 Month Ago

dr. hamilton is great! 3 papers, attendance is mandatory, and a final. each paper has very clear grading criteria and are graded pretty fairly. lectures are very engaging as well. i recommend!

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COMM160DM . Hamilton K A 1 Year, 1 Month Ago

Comm 160DM is a great class and it is easy to do well as long as you apply yourself and use the lecture material. Only 3 major assignments (besides the final). Dr. Hamilton is funny and engaging in lectures and I learned the most from this Comm class out of every one I've taken. Take this class if you want to go into marketing!

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COMM160DM . Hamilton K A 1 Year, 3 Months Ago

Dr. Hamilton is awesome! She is seriously so smart and KNOWS what she is talking about. I asked her about a question on the exam and instead of just telling me that I simply got it wrong, she helped me really understand and went as far as providing another example question to make sure I understood. Not a bad workload. Pay attention in lecture.

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COMM160DM . Hamilton K A 1 Year, 3 Months Ago

Prof Hamilton is an amazing professor. Her lectures are always interesting and easy to pay attention to, although can be lengthy at times. You can tell she is very passionate about what she is talking about. The class is centered around 3 projects and a final exam. The projects are very do-able and graded very fairly. Final was hard so study a lot.

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COMM160DM . Hamilton K A 1 Year, 3 Months Ago

Prof. Hamilton is very approachable and cool. Lecture slides are helpful and provide lots of examples for understanding course content. 3 papers with step-by-step instructions and a final exam. She is in-tune with current trends and finds ways to relate to students to create more engaging lectures. Very knowledgeable and is happy to help.

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COMM160DM . Hamilton K A 1 Year, 3 Months Ago

I had Hamilton for COMM 166+160DM and they were amazing in both. They sparked my passion for marketing and it's very clear that they're knowledgeable in their craft. Their lectures are very easy to follow, and I especially appreciate that the assignments/projects give hands-on experience with methods applicable to real-world marketing or a job. 5/5

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