Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.
4
UnitsLetter
Grading1, 2, 3
PasstimeUpper division only
Level LimitEngineering
CollegeI love Guy Gabriele! He creates such a welcoming space for discussions and even if you don't know the answer to something he says it's okay and fills you in on what you didn't know. Favorite tmp professor I have add! I also love how he lets you pick your own group project group instead of randomly assigning.
Really cool professor and had some great discussions in class. 2 quizzes, case study papers, and a group project pop-up business (with lots of small assignments). Choose your group wisely for your project because you'll be working with them all quarter! I enjoyed the class and found it really relevant.
Guy is great! His lectures are engaging. He loves an active audience so make sure to express your opinion and speak up in class. He is a little disorganized when it comes to assignments but is flexible with deadlines. There are only two quizzes that are easy to underestimate so PREPARE FOR THEM. He wants very specific answers. Overall, v fun class
Prof Gabriele is great. The class isn't too bad. There are 2 in-class quizzes, but he will prepare you for them. He's very laid back and nice. I really recommend taking this class. The group project is a big part of the class but it's very easy as well.