This was the worst class I've every taken. He uses his own highly inadequate textbook to try to explain dated media literacy concepts. His lectures ramble and are unintelligible. There are 2 lengthy essay tests which if you don't answer with his exact rendition of the right answer, you will probably fail.

He is not too bad. I got a B on the midterm and that was super high for the average. Go to the class you get participation and read the book! The book is interesting. Create an outline on google docs with each chapter and get the main points. You need to understand the chapter as a whole.

Our class had two exams and a short quiz after each class. You could only ask questions during the first five minutes of exams and a lot of the questions were "application" based (compare and contrast concepts & theories). Assigned readings could have been better organized in my humble opinion. Overall, a challenging class, but changed my thinking.

Doesn't use powerpoint. Just talks about a bunch of random things during lecture, and difficult to grasp what his main points are. Final is 60% of your grade, and each class has exercise which you get credit for. Overall, he grades his test hard. Got a B- on the midterm and feel like I knew everything going into it (it was during week 3).

GOOD CLASS MATERIAL BUT AWFUL PROFESSOR! Potter has tenure so don't even get excited about roasting him during evals. No Gauchospace, all lecture outlines given in class. 3 exercises (weighs more) and 2 exams (application q's & short response). GO TO TA OFFICE HOURS (srly). Points taken off during exams if you ask q's after 5 min mark. Good luck!

He is very knowledgeable but around the the 3rd week is when everything went downhill. His lectures are very dry, and very BORING. I got 100% on attendance, class activities and a B- on the midterm. BUT the final, absolutely horrible- Cumulative, No Study Guide, and 60% of your grade, almost unrealistic to get a full A+ in his class.

This was one of the worst classes I have ever taken. He is a very knowledgable professor, but a terrible lecturer. His tests are horrid & he's a very hard grader. If he was more organized & had PowerPoints, students would enjoy this class more. It is very hard to pay attention in class, because his lectures are dry.

I honestly cannot believe this man is tenured here. His "teaching" style is nothing more than him quietly mumbling about nothing of substance in front of a bored class. His material is shallow, has no grounded research foundation, and he grades like a grade-a d-ckhole. It's sad that this guy teaches among incredible faculty in this department

Potter is well-intending but his course seems like an excuse to get people to buy his textbook. In lecture he gives a boring overview of the book chapter of the week but not in-depth enough to be useful. Although he frames the class as application-based, test are based solely on the book. You have to go to class because he gives tedious exercises.

Very boring lectures, he reads off an outline thankfully. The projects are interesting and very relevant to the industry, but he is very vague about his expectations. His tests are pure memorization..

DO NOT TAKE ANY CLASS WITH THIS MAN. HE IS THE WORST TEACHER I HAVE EVER HAD.

I don't understand why people are complaining about him. Everything for this class is in the book. All you have to do is go to class to do his super easy attendance exercises, then you can do whatever you want for the rest of the time and study from the book, which he wrote. His tests are essays, so as long as you know the material you're fine.

As long as you pay attention and are genuinely interested in the topic, I think it is pretty easy to get an A. For his capstone class, it is literally a million times more work than you've ever done for a class, but it's worth every second. I learned so much from him and feel more prepared for a career than I have from any other classes combined.

Advertising literacy is one of the few classes that teaches real-world stuff at UCSB. While a little dry, Potter goes through the material methodically and builds up a line of thinking that is common sense. You really see how advertising got to where it is today.

Professor Potter is so smart it's crazy. He wrote the textbook for the class and the class is crazy interesting. He goes through material fast so definitley read the book and study hard but his class is so worth it and so interesting. He seems really over-qualified to be a Professor.

He blazes through lecture off handouts and never looks up to answer questions. He's vague about what to know for his tests and when you try doing a grade appeal, he bites back at you and puts you down. The TA Ethan is a lot nicer and helpful (he's in charge of the grading, too) so he's your lifeline. Overall the material is insightful but Potter no

AVOID if you can, midterm worth 30% final worth 70%, the final was on 15 chapters and he didn't give a study guide or any information to help you study, wrote the book which you can't buy at ucsb, his lectures are straight from the book, do not recommend

I enjoyed Potter's Advertising Class. While there was a lot of memorization involved, you used it to apply to real life scenarios. There are 3 papers, each building off each other and a midterm/ final. The test are exhausting and take the whole time since you are basically creating ad campaigns and giving detailed explanations for your reasoning.

Horrible hard to understand teacher. Rambles on for hours and most of the stuff he speaks about aren't on the test. Unorganized and very unhelpful.

Most WORTHLESS class I've ever taken. This professor just talks off of a piece of paper all class, no slides, no text book, nothing. He says his tests aren't memorization tests, but they are. Also, he doesn't give study guides but instead just says "just memorize all of your notes." Do yourself a favor and avoid this class.

Lectures useless, teaches straight from own book. Uses terms that are poorly defined, then expects you to use same terms on midterm & final. Claims he won't test on details/memorization, but actually does. Very knowledgeable, but weak professor b/c of inefficient and unclear presentation of info, even in book.

First C I've every gotten as a COM major. This class was the first ever that I actually read for and attending. But, the first test was organized completely different than I expected and was really hard. Then the final exam was structured COMPLETELY different than the midterm. I did feel like I learned & am taking again this quarter.

His lectures are exactly out of the book, which he wrote, but way less informative. If it were not for those nobody would have gone because he teaches absolutely nothing. His tests are short answer and he says he won't test on details or memorizations, but he totally does!

Lecture is boring. Same material as in the book. Assigns lame 3 point things at end of class in order to make you attend. My main problem: A HUGE QUESTION ON THE FINAL WAS OUT OF THE APPENDIX! No, not supposed to read the appendix, but there was a question from there anyway. COOL.