Very boring lectures, he reads off an outline thankfully. The projects are interesting and very relevant to the industry, but he is very vague about his expectations. His tests are pure memorization..

DO NOT TAKE ANY CLASS WITH THIS MAN. HE IS THE WORST TEACHER I HAVE EVER HAD.

As long as you pay attention and are genuinely interested in the topic, I think it is pretty easy to get an A. For his capstone class, it is literally a million times more work than you've ever done for a class, but it's worth every second. I learned so much from him and feel more prepared for a career than I have from any other classes combined.

Advertising literacy is one of the few classes that teaches real-world stuff at UCSB. While a little dry, Potter goes through the material methodically and builds up a line of thinking that is common sense. You really see how advertising got to where it is today.

Professor Potter is so smart it's crazy. He wrote the textbook for the class and the class is crazy interesting. He goes through material fast so definitley read the book and study hard but his class is so worth it and so interesting. He seems really over-qualified to be a Professor.

He blazes through lecture off handouts and never looks up to answer questions. He's vague about what to know for his tests and when you try doing a grade appeal, he bites back at you and puts you down. The TA Ethan is a lot nicer and helpful (he's in charge of the grading, too) so he's your lifeline. Overall the material is insightful but Potter no

I enjoyed Potter's Advertising Class. While there was a lot of memorization involved, you used it to apply to real life scenarios. There are 3 papers, each building off each other and a midterm/ final. The test are exhausting and take the whole time since you are basically creating ad campaigns and giving detailed explanations for your reasoning.

Most WORTHLESS class I've ever taken. This professor just talks off of a piece of paper all class, no slides, no text book, nothing. He says his tests aren't memorization tests, but they are. Also, he doesn't give study guides but instead just says "just memorize all of your notes." Do yourself a favor and avoid this class.

I really enjoyed his class. He does have 3 assignments that take a little bit of time, but they are also helpful for the test. He just lectures, no powerpoint, but he is actually easy to follow and understand. He gives out an outline before each lecture. I enjoyed him very much and would take 161b if it fit in my schedule. I recommend him.

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