Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Engineering

College
MCNELLIS A
No info found
PIERCE G D
No info found
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Fall 2024 . Mcnellis A Pierce G D
ILP 2209
M W
15:30 PM - 16:45 PM
Winter 2024 . Zackrison E J Chepilev V
SH 1430
M W
14:00 PM - 15:50 PM
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TMP 124 Carpenter P M Winter 2025 Total: 44
TMP 124 Mcnellis A Winter 2025 Total: 95
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TMP 124
49 / 50 Enrolled
Principles of Marketing
Mcnellis A, Goix S C
M W
12:30 PM - 13:45 PM
83.8% A
TMP 124
46 / 50 Enrolled
Principles of Marketing
Carpenter P M, Nelson J A
M W
15:30 PM - 16:45 PM
83.8% A
TMP 122
49 / 50 Enrolled
Entrepreneurship
Aashish Mehta 4.0
T R
14:00 PM - 15:15 PM
54.0% A
TMP 122
46 / 45 Full
Entrepreneurship
Tripsas M, Kempinski N S
T R
11:00 AM - 12:15 PM
54.0% A
TMP 122
45 / 50 Enrolled
Entrepreneurship
Sten M J, Shlemis B
M W
14:00 PM - 15:15 PM
54.0% A
TMP 122
0 / 50 Cancelled
Entrepreneurship
T B A
T R
09:30 AM - 10:45 AM
54.0% A
TMP 122
48 / 50 Enrolled
Entrepreneurship
Kelly I, De Mare B
T R
15:30 PM - 16:45 PM
54.0% A
TMP 125
0 / 50 Closed
Fundamentals of Business Finance
T B A
T R
09:30 AM - 10:45 AM