Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.
4
UnitsLetter
Grading1, 2, 3
PasstimeUpper division only
Level LimitEngineering
CollegeLecture