UCSBPlat . COMM 138

Advertising Literacy . COMM 138

Begins with an examination of the advertising industry from academic perspectives-- economics, psychology, sociology, and history. Then the course shifts to a practical perspective as we examine how advertising agencies are organized, how they get clients, how they conduct research to create advertising campaigns, how they make media buys, and how they design advertising messages. Students complete exercises in researching a situational analysis, making a media buy, and designing a TV ad.

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Prerequisites: Not open to Freshmen.

Units

Optional

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Letters and science

College

These majors only comm intst

Instructors

POTTER W J

No info found

WANG MINGHUI

No info found

Lecture

PHELP1260

T R

15:30 PM - 16:45 PM

68 / 79

Enrollment Trends

Past Enrollment Trends (3)

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Winter 2025 . Potter W J Crawley A

PHELP1260

M W

18:30 PM - 19:45 PM

Fall 2025 . Potter W J

PSYCH1902

M W

17:00 PM - 18:15 PM

Grading Trends (15)

See All

COMM 138 Potter W J Winter 2025 Total: 49

COMM 138 Potter W J Winter 2024 Total: 61

COMM 127

78 / 79 Enrolled

Leadership, Gender & Communication

Renee Houston 3.1

T R

11:00 AM - 12:15 PM

75.3% A

COMM 132

193 / 160 Full

Electronic Media Policy and Regulation

Cynthia McLeod 5.0

Dan Linz 3.7

M W

17:00 PM - 18:15 PM

46.5% A

COMM 137

49 / 50 Enrolled

Global Communication, International Relations and the Media

Fang C

T R

12:30 PM - 13:45 PM

45.3% A

COMM 139

82 / 80 Full

Communication and Emotion

Robin Nabi 3.6

M W

09:30 AM - 10:45 AM

21.5% A

COMM 148

80 / 80 Full

Risk Communication

Jennifer Kam 3.9

M W