Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
ZACKRISON E J
Eric Zackrison
3.2
17 reviews
AI predicted, based on past grading trends of the course and instructor, class info, and 127 other factors
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Winter 2024 . Gabriele G F Rife K T
ARTS 1356
T R
12:00 PM - 13:50 PM
Winter 2024 . Zackrison E J Chepilev V
SH 1430
M W
14:00 PM - 15:50 PM
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TMP 124 Zackrison E J Winter 2024 Total: 105
TMP 124 Zackrison E J Summer 2023 Total: 8
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17
3.2
TMP120 . Zackrison E J 4 Months Ago

Daily participation is the majority of the grade, you should try to answer as many questions as possible which can be a drag sometimes. Do the readings and go through the study guide and the exams are very straightforward. The class content is interesting and he has a wide base of knowledge from his prior experiences.

0 helpful 0 unhelpful
TMP120 . Zackrison E J 5 Months Ago

Prof. Zackrison has no method to his teaching. Group work is really painful with the wrong team and he gets a power trip from assigning unfair grades for a class that should be straightforward. Most students balance busy schedules and cannot make this class their past present and future.

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TMP120 . Zackrison E J 10 Months Ago

Zackrison is a bit goofy (in a bad way). Not a bad professor and enforces strict attendance and participation policies. Talks way too much and tries to sound smart, though he's not. Group work can be fun or awful depending on your team. Overall, not useless, but not as helpful as a real business or econ class.

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TMP111 . Zackrison E J 1 Year, 1 Month Ago

I really appreciated the structure of this class. While I am not a fan of discussion posts, especially the requirement to comment on two peers' posts, I liked that it was the only major requirement besides an easy final paper. I learned a lot throughout the course, and it was truly inspiring, leaving me with many valuable takeaways.

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TMP111 . Zackrison E J 1 Year, 3 Months Ago

Meets once a week guest speaker chat 1.5-2hrs. Weekly assignments: 250 word discussion post on key takeaways from the speaker, respond to two peers by end of week. One final take-home essay reflecting on what you learned from the course. Would recommend this course heavily. Pass-fail grading only, credits pettionable to UCSB for upper-div credit.

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TMP120 . Zackrison E J 1 Year, 3 Months Ago

His lectures are engaging and he's approachable after class. Case studies are fun to go through. A lot of the grade comes from group work and class participation. Some people might not like that, but I in my experience it allowed me to develop friendships with classmates. Make sure to communicate with your TA because they grade most assignments.

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TMP W 120
29 / 60 Enrolled
Fundamentals of Business Strategy
Eric Zackrison 3.2
M T W R
09:30 AM - 10:45 AM
TMP W 120
18 / 60 Enrolled
Fundamentals of Business Strategy
Eric Zackrison 3.2
M T W R
09:30 AM - 10:45 AM