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  • TMP 402

    • Marketing . TMP 402

    Provides high-level overview of strategic marketing skills needed to succeed in today?s competitive business environment. Enables motivated business and tech-oriented students to conduct detailed competitive, market & industry analyses in order to execute an effective strategic marketing plan, focusing on start-ups & established tech companies. Majority of course is skill-building through assigned readings, seminar lectures, guest lectures and case studies. In addition to gaining expertise, students benefit from working in teams and contributing to class discussions. Course culminates in group presentations of strategic marketing project. Projects are reviewed by a panel with representation from industry.

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    No Prerequisites

    4

    Units

    Letter

    Grading

    1, 2, 3

    Passtime

    Graduate students only

    Level Limit

    Engineering

    College
    These majors only tm
    Instructors
    JENNETT S
    No info found
    Lecture
    PHELP1410
    T
    09:00 AM - 12:00 PM
    35 / 51
    Enrollment Trends
    Past Enrollment Trends (2)
    Fall 2024 . Bogart K S
    PHELP1410
    M
    08:00 AM - 08:50 AM
    Spring 2025 . T B A
    PHELP1410
    T
    09:00 AM - 12:00 PM
    Grading Trends (8)
    See All
    TMP 402 Henderson N C Spring 2025 Total: 32
    TMP 402 Bogart K S Winter 2024 Total: 27
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