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Principles of Marketing . TMP 124
Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.
Prerequisites: Sophomore standing or higher.
Not open to freshmen
Level Limit
Past Enrollment Trends (22)
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Spring 2024 . T B A
SH 1430
M
W
16:00 PM - 17:50 PM
Spring 2024 . T B A
ARTS 1353
M
W
12:00 PM - 13:50 PM
Grading Trends (40)
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TMP 124
Carpenter P M
Fall 2025
Total: 44
TMP 124
Mcnellis A
Fall 2025
Total: 94
Other TMP 124 Offerings
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Principles of Marketing
Jennett S
Principles of Marketing
Carpenter P M
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