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Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Not open to freshmen

Level Limit

Engineering

College
CARPENTER P M
No info found
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Spring 2025 . Carpenter P M
ARTS 1349
M W
15:30 PM - 16:45 PM
Winter 2024 . Zackrison E J Chepilev V
SH 1430
M W
14:00 PM - 15:50 PM
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TMP 124 Carpenter P M Fall 2025 Total: 44
TMP 124 Carpenter P M Spring 2025 Total: 53
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TMP 124
50 / 50 Full
Principles of Marketing
Jennett S
M W
14:00 PM - 15:15 PM
TMP 124
0 / 50 Enrolled
Principles of Marketing
T B A
T R
14:00 PM - 15:15 PM
TMP 120
50 / 50 Full
Fundamentals of Business Strategy
Xiao T
M W
15:30 PM - 16:45 PM
TMP 120
50 / 50 Full
Fundamentals of Business Strategy
Ting Xiao 1.6
M W
12:30 PM - 13:45 PM
TMP 122
45 / 45 Full
Entrepreneurship
Mcnellis A
M W
14:00 PM - 15:15 PM
TMP 122
50 / 50 Full
Entrepreneurship
Lauer T
T R
15:30 PM - 16:45 PM
TMP 122
50 / 50 Full
Entrepreneurship
Mcnellis A
M W
15:30 PM - 16:45 PM
TMP 122
50 / 50 Full
Entrepreneurship
Lauer T
T R
14:00 PM - 15:15 PM