Through course readings and case study analysis, students will explore business communication strategy in reputation management, corporate social responsibility, crisis communication, and external/internal communication. Students also prepare a variety of professional documents for their final digital portfolio and online presence through the creation of a personal website.

Prerequisites: Writing 157A; upper-division standing; Must be admitted to the Minor in Professional Writing for enrollment.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Letters and science

College
ERNST B C
Brian Ernst
4.9
32 reviews
Spring 2024 . Ernst B C
SSMS 1005
M W
09:30 AM - 10:45 AM
Spring 2026 . Ernst B C
SSMS 1005
M W
09:30 AM - 10:45 AM
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WRIT 157B Ernst B C Spring 2025 Total: 24
WRIT 157B Ernst B C Spring 2024 Total: 24
See All
32
4.9
WRIT2 . Ernst B C A Month Ago

Good overall professor very funny, nice and welcoming. The class has quite a bit of “busy work” but is still pretty manageable. The professor is lenient and understanding.

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WRIT105CD . Ernst B C A Month Ago

GOATED professor, really responsive to emails even emails that were sent really late at night or even past midnight Really interesting course content if you're into gaming and development stuff Course is a 1-2 essays, weekly journals, one major group project, and code projects Chill and enthusiastic attitude in class

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WRIT2 . Ernst B C A Month Ago

Dr. Ernst is one of the kindest professors I've had! All our assignments are very clear and he is very understanding in regards to extensions and absences if you're sick or just need a mental health day. The assignments were interesting and honestly not too hard because he explains everything very well. Loved his class, definitely recommend!

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WRIT2 . Ernst B C A Month Ago

Prof Ernst is by far, the kindest professor I've ever had. He gives a clear schedule of what we do each week from the start of the class and he's really understanding (offers and even encourages extensions). I've gotten extremely stressed from other classes, but Prof Ernst helped a lot by offering extensions. I can't recommend his class enough!

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WRIT2 . Ernst B C 2 Months Ago

I am currently taking him for writing 2, such an amazing professor. I've had struggles this quarter taking chemistry, so his class feels like a breeze. It's not very demanding and he does a great job explaining assignments and what he is looking for. Writing is enjoyable in this class and not excessive. He is also very understanding and helpful!

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WRIT2 . Ernst B C 4 Months Ago

107WC: Professor Ernst is one of the most caring professors I've had at UCSB. He provides detailed feedback and actually takes the time to go through EACH of your assignments. He splits things into low and heavy-stakes assignments where one is graded on completion and one on content. This is a great balance I believe all classes should take after!

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