Through course readings and case study analysis, students will explore business communication strategy in reputation management, corporate social responsibility, crisis communication, and external/internal communication. Students also prepare a variety of professional documents for their final digital portfolio and online presence through the creation of a personal website.

Prerequisites: Writing 157A; upper-division standing; Must be admitted to the Minor in Professional Writing for enrollment.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Letters and science

College
ERNST B C
Brian Ernst
4.9
26 reviews
Spring 2024 . Ernst B C
SSMS 1005
M W
09:30 AM - 10:45 AM
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WRIT 157B Ernst B C Spring 2024 Total: 24
WRIT 157B Ernst B C Spring 2023 Total: 20
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26
4.9
WRIT105R . Ernst B C 3 Months Ago

I really enjoyed having him as a teacher for 105R. I would not consider myself as someone who likes writing but I genuinely enjoyed this class. He is a great teacher and gives really good feedback. He is easily the best writing professor I've had at UCSB.

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WRIT1 . Ernst B C 1 Year, 1 Month Ago

I HATE writing. But he made it bearable. The class was long and semi-boring sometimes but if you couldn't go he would send updates which was helpful. Three big assignments with a small 2 paragraph response every week and lots of peer reviews. Fair grader and gave really good feedback.

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WRIT105CD . Ernst B C 1 Year, 11 Months Ago

Super passionate and a great professor! Always willing to help. Not a difficult class, really interesting subject material too. No need for any coding experience beforehand! Class is made up of forum posts, readings, coding experiments, a group project, and a few papers.

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WRIT105R . Ernst B C 2 Years Ago

Most passionate I've had at this school and he's committed to making his class valuable to you. Very accessible outside class and one of the nicest and happiest guys I've met. Really cares about his students, and emphasizes learning over grades. Gives great feedback on papers, grading criteria is fair. Absolutely take a course with him if you can

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WRIT105R . Ernst B C 2 Years Ago

Best teacher I've had at UCSB!!! His Rhetoric class was exceptional. Learned a ton about arguing and rhetorical analysis which is crucial to any major at UCSB and a great life skill. Ernst was polite, energetic, and passionate about the subject. You will get the grade you put into the class. He is a fair grader but FOLLOW THE RUBRIC!

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WRIT2 . Ernst B C 2 Years Ago

Ernst is one of the most endearing writing professors in the department. His essays are tightly graded but his nice personality makes it feel a lot more manageable. Yes his lectures are not that crucial in the later half of the year but do note that you have to give a self-assessed participation grade worth 15% which he will check.

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