Begins with an examination of the advertising industry from academic perspectives--economics, psychology, sociology, and history. Then the course shifts to a practical perspective as we examine how advertising agencies are organized, how they get clients, how they conduct research to create advertising campaigns, how they make media buys, and how they design advertising messages. Students complete exercises in researching a situational analysis, making a media buy, and designing a TV ad.
4
UnitsOptional
Grading1, 2, 3
PasstimeNot open to freshmen
Level LimitLetters and science
College