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Introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Additionally, they will be introduced to how management of the marketing function within an organization is critical to the organization?s success.

Prerequisites: Graduate standing.

3

Units

Letter

Grading

1, 2, 3

Passtime

Graduate students only

Level Limit

Engineering

College
CARPENTER P M
No info found
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Spring 2025 . Carpenter P M
ARTS 1349
M W
15:30 PM - 16:45 PM
Spring 2024 . Bogart K S
SH 1430
M W
16:00 PM - 17:50 PM
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TMP 244 Bogart K S Spring 2022 Total: 8
TMP 244 Bogart K S Winter 2021 Total: 10
TMP 240
5 / 5 Full
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Sukhun Kang 4.9
M W
14:00 PM - 15:15 PM
92.5% A
TMP 241
5 / 5 Full
Managing for Innovation
Richard Mayer 3.7
T R
15:30 PM - 16:45 PM
71.4% A
TMP 242
0 / 5 Enrolled
Entrepreneurship
Sten M J
T R
15:30 PM - 16:45 PM
88.5% A
TMP 269
0 / 5 Enrolled
Creating a Market-Tested Business Model
Adornetto D
T R
15:30 PM - 16:45 PM
80.0% A
TMP 269
0 / 5 Enrolled
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Semick J
M W
14:00 PM - 15:15 PM
80.0% A
TMP 274
5 / 10 Enrolled
Networks and Innovation
Leonardi P M
T
09:00 AM - 11:50 AM
100.0% A