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  • TMP 124

    • Principles of Marketing . TMP 124

    Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

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    Prerequisites: Sophomore standing or higher.

    4

    Units

    Letter

    Grading

    1, 2, 3

    Passtime

    Not open to freshmen

    Level Limit

    Engineering

    College
    Instructors
    MCNELLIS A
    No info found
    ROSENTHAL J D
    No info found
    Lecture
    ILP 2207
    M W
    12:30 PM - 13:45 PM
    53 / 50 Full
    Enrollment Trends
    Past Enrollment Trends (22)
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    Winter 2024 . Zackrison E J Chepilev V
    SH 1430
    M W
    14:00 PM - 15:50 PM
    Winter 2024 . Gabriele G F Sivashanmugam
    GIRV 1119
    M W
    12:00 PM - 13:50 PM
    Grading Trends (40)
    See All
    TMP 124 Carpenter P M Fall 2025 Total: 44
    TMP 124 Mcnellis A Fall 2025 Total: 94
    Other TMP 124 Offerings
    See All
    TMP 124
    53 / 50 Full
    Principles of Marketing
    Mcnellis A, Rosenthal J D
    M W
    15:30 PM - 16:45 PM
    TMP 124
    58 / 60 Enrolled
    Principles of Marketing
    Carpenter P M, O'meara R D
    M W
    15:30 PM - 16:45 PM
    TMP 124
    46 / 50 Enrolled
    Principles of Marketing
    Jennett S, O'meara R D
    M W
    17:00 PM - 18:15 PM
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