Introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Additionally, they will be introduced to how management of the marketing function within an organization is critical to the organization?s success.

Prerequisites: Graduate standing.

3

Units

Letter

Grading

1, 2, 3

Passtime

Graduate students only

Level Limit

Engineering

College
CARPENTER P M
No info found
NELSON J A
No info found

Lecture

ARTS 1349
M W
15:30 PM - 16:45 PM
2 / 5
Fall 2024 . Carpenter P M Nelson J A
PHELP1410
M W
15:30 PM - 16:45 PM
Spring 2024 . Bogart K S
SH 1430
M W
16:00 PM - 17:50 PM
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