Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and services to customers, clients, partners, and society. This is done with an array of essential topics, such as the identification of customer needs and wants, assessment of the competitive environment, selection of the most appropriate target opportunities, development of an integrated marketing strategy, and disciplined execution.

Prerequisites: Sophomore standing or higher.

4

Units

Letter

Grading

1, 2, 3

Passtime

Upper division only

Level Limit

Engineering

College
Karen Bogart
4.0
1 reviews
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Spring 2025 . T B A
ARTS 1356
M W
09:30 AM - 10:45 AM
Spring 2025 . T B A
PHELP1410
T R
14:00 PM - 15:15 PM
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TMP 124 Carpenter P M Winter 2025 Total: 44
TMP 124 Mcnellis A Winter 2025 Total: 95
1
4.0
TMP120 . 4 Years Ago

Karen is caring and truly cares about her students. The class is very group heavy but it is a great experience to see what running a business is like. Her lectures a slightly on the boring side but she means well. You need to participate in class (even over zoom) to succeed

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